"STUDY OF CONSUMER PERCEPTION AND BUYING BEHAVIOUR OF HERBAL FMCG PRODUCTS OF PATANJALI IN NANGLOI EXTENSION, WEST DELHI"

The study was conducted in Nangloi Extension, West Delhi during 2023. Total 100 respondents from Nangloi Extension were selected purposely. The data were collected through survey forms with the help of pre-structured questioner designed with the objective of finding out perception regarding buying behaviour of herbal FMCG patanjali products. Statistical tools used to analyse data are mean, percentage, frequency, rank-analysis and Likert scale. From the data it can be revealed that in modern India, the idea of a healthy lifestyle is widespread, so consumers are looking for quality as well as healthy products specially those products which they consume or use in day to day life. Yoga, Ayurveda, and natural remedies are more thoughtful concepts than any other medicine. Preventing unnecessary things is far more important than curing diseases. This is why Yoga Guru Baba Ramdev and his naturally installed Patanjali products are so important. This article highlights the perception and customer satisfaction of the herbal FMCG products of Patanjali in Nangloi Extension. From the data I observed that Face value of Baba Ramdev is most influencing factor while purchasing herbal FMCG Patanjali products on other hand consumers are most satisfied with the quantity of the Patanjali products while quality acts as the most prominent reason to buy Patanjali products over others